Social Selling Inspiration & Awareness package with your team
If your potential customer was looking for you as a supplier 20 years ago, there were only a handful of sources to consult: his colleagues, external advisors, relations or the Yellow Pages. And if they needed you on Saturday, they often waited until Monday before they took action.
This has changed rapidly in the recent years. Now your customer can find what they are looking for 24 hours a day on the internet. Moreover, the customer can be inspired on the internet; read an article, from there click through to another piece or to the website of a company. On the internet you do not know in advance where you will end up. Do you no longer appear as a seller in this first part of the customer journey? Then your lead will disappear before you know it.
That is why the online environment has now become essential for sellers to make the first contact with the future buyer.
With this first step we take you twice a half day with your team to gain inspiration and to create awareness with regard to Social Selling. These meetings have been developed for sales, marketing and management teams with the aim of laying the foundation for social selling.
The emphasis is on creating awareness that customers buy differently and that a new customer approach including a modern digital routine must be developed. With the aim of becoming a Social Selling Master. They also work directly on distinctive content and good social media profiles as the foundation of a modern sales team.
The sessions are organized at your office for sales, marketing and management teams. Based on the number of participants, social selling experts are deployed to get the most out of the day. The day consists of short presentations and immediately gets started with profiles, content and mapping out ideal customer groups to put focus on. Together with the team we will work on where the opportunities lie and a plan to utilize these opportunities in the coming periods.
To prepare you for these live sessions, we recommend that you read the book "The Power of Social Selling". You will receive a brief assignment and other content to read. A personal profile scan is also made of each participant.
"Social Selling is a marathon and not a sprint"
Awareness of the opportunities of social selling
A training plan as needed for the following months to exceed targets
Immediately an improved LinkedIn profile
Directly applicable tips for sharing relevant content
Directly applicable tips for approaching the correct DMU
Directly applicable tips for cross and upselling via social media
Support within the organization for social selling
Lots of fun