Why a well-designed program is necessary.
Almost every organization has tried something in the area of Social Selling in recent years. Live training, inspiration stories, and the inexhaustible amount of online training. All these solutions are sold as a kind of miracle pill that doubles your turnover. But what are the real structural results after a few weeks? Few and poorly measurable. To develop a new modern sales routine for sales and marketing teams you need a program that requires participants to learn new theory in manageable parts and apply it directly in practice.
How we are going to exceed our goals.
Depending on the level of the team and the objectives, a training program is drawn up. The program aims to teach sales, marketing, and management a new modern routine that leads to more sales with new customers, cross and upsell, and to bee seen as an expert in the market. Several aspects that come back during a customized program are:
During the live training, we work with the marketing and sales teams on the subject that has been determined in advance. Here we go into depth on the topic and we immediately get to work with the team. After the sessions, the team immediately has tools to get started with the subject to increase their conversion immediately
During an online webinar, we handle cases, new topics and we deal with questions. Each webinar is recorded and is available to all participants for a year
Clear predefined KPIs and dashboards
A clear set of KPIs are needed to exceed sales targets. These KPIs are compiled in advance and are kept in an online portal. Here you get live insights into the progress of the sales and marking teams. Dashboards show immediately which team members are at the forefront and which team members need extra support.
Leaderboard in portal
The Social Selling LEF-scan