If your potential customer was looking for you as a supplier 20 years ago, there were only a handful of sources to consult: his colleagues, external advisors, relations, or the Yellow Pages. And if they needed you on Saturday, they often waited until Monday before they took action.
This has changed rapidly the recent years. Now your customer can find what they are looking for 24 hours a day on the internet. Moreover, the customer can be inspired on the internet; reads an article, from there click through to another piece or to the website of a company. On the internet, you do not know in advance where you will end up. Do you no longer appear as a seller in this first part of the customer journey? Then your lead will disappear before you know it.
That is why the online environment has now become essential for sellers to make the first contact with the future buyer. All our decision-makers are now reachable and online. Which organizations and sales professionals are using this situation and are best able to utilize their current network and creating new business opportunities?
With this first step, we take your team to be inspired and to create awareness with regard to Social Selling. These sessions are developed for sales, marketing, and management teams to lay the foundation for social selling.
The emphasis is on creating awareness that customers buy differently and that a new customer approach including a modern digital routine must be developed. With the aim of becoming a Social Selling Master. They also work directly on distinctive content and good social media profiles as the foundation of a modern sales team.