Social Selling Inspiration & Awareness with your team
Why care about Social Selling?
The behavior of the B2B buyer has changed
B2B buyers have changed their behaviour more than we realize. Today’s buyers have access to information through social media and digital channels and use it to do research and strengthen their decision-making. All our decision-makers are, therefore, increasingly online and reachable. If B2B sales teams do not become more digital as well, they cannot continue to compete in the current market. To leverage this situation, sales teams must be structurally relevant for the target audience on their personal LinkedIn profile to discover, exploit and create qualified business opportunities themselves.
A professional online presence by sales and marketing together will also showcase the expertise of your organization, attract new employees and make current employees proud.
No longer responds to
cold calls
Start the buying process in a search engine
Of the buying process is done without a seller
Of decision-makers can be reached online
What to expect?
With this first step, we inspire and create awareness about Social Selling. We develop these sessions, especially for sales, marketing, and management teams, to lay the Social Selling foundation for the team and organization.
The emphasis of the session is on creating awareness that customers buy differently, and we need to develop a new customer approach, including a modern digital routine to become a Social Selling Master. Also, we will work directly on what is distinctive content and how do we present ourself on social media as a modern sales team.
How do we organize this day?
We organize the sessions at your office, an external location or online. Based on the number of participants, sufficient social selling experts are present to get the most out of the day. The day consists of short presentations, and practical exercises get started with profiles, content and mapping out ideal customer groups to apply focus. We will work with the team on where the opportunities lie and create a plan to exploit these opportunities in the coming sessions.
The preparation
To prepare you for these live sessions, we recommend that you read the Whitepaper Social Selling in the Commercial Strategy, and we make a personal Linkedin profile of each participant.
“Social Selling is a marathon and not a sprint”
The result?
- Awareness of the opportunities of social selling
- A training plan as needed for the following months to exceed targets
- Immediately an improved LinkedIn profile
- Directly applicable tips for sharing relevant content
- Directly applicable tips for approaching the correct DMU
- Directly applicable tips for cross and upselling via social media
- Support within the organization for social selling
- Lots of fun
Review
After the second session, we determine the next step together with the client. During the inspiration session, it became clear where the opportunities lie to grow in revenue and new customers through digital sales. During a review, we discuss the result of the session, and we look at a customized plan to outperform sales goals.
Curious about the impact social selling can have on your company?
Let us challenge you.
The experts of The Social Selling Company are always available to challenge you on your commercial ambitions and goals.